D5M - District 5 Mall

D5M - District 5 Mall is a re-defined, re-thought and re-designed concept of a mall that is energizing, engaging, empowering and ever evolving. Thus, arises the need to design a full flexible, engaging and evolving visual system that reflects the space's values. Inspired by D5M’s constantly evolving and changing nature, we created an identity that is as dynamic and flexible while still highlighting the space’s young and approachable soul.